What's Jewish About Strategic Planning?

A strategic planning process is a lech lecha moment.

The story of Abraham and Sarah’s journey to a new, unknown land is so familiar and oft-repeated that it takes away a bit of the punch. What a profound moment, to leave what you knew, to enter a new place, to rely on oneself and the guidance you have been given, and to trust in the promise of the “other side.”

And, as the story reminds us, going out is also a deep process of going in. Lech lecha - go out into yourself. Find your core, your purpose, and live that - fully.

The tension between these two elements of the journey - going out to go in, and vice versa - is precisely what makes the process of strategic planning so rich and rewarding. It’s also what makes it so challenging.

Through our work together, we will look inward, digging deeply into the work and wisdom of WRJ to uncover its essence, the powerful core that will drive the whole organization into the future.

And we will look outward. We will observe the landscape, the surroundings, what we can imagine ahead, and ultimately, better understand how to prepare this unique organization for success on the other side.

But just as Abraham and Sarah could not bring everything along to the Promised Land, so too will WRJ have to leave things behind. Familiar ways of operating. Programs that some may hold dear. All change, we understand, is experienced as loss. It’s easy to become resentful when faced with these moments. It’s understandable to feel that it is not an element of the organization that is being set aside, but ourselves, our years of contributions, our voice in the greater organization. It can feel as though we are faced with a kind of personal obsolescence. Those feelings are real. But they are also deceptive, and cannot be allowed to overpower us. Acknowledging that sense of loss, holding that space, and understanding the greater context and vision will all be key to realizing that what feels like loss is really opportunity. It is the chance for something greater and, perhaps, more true. It is the chance to go inward, and outward, and ultimately, like our fore parents, to “be a blessing.”

Abraham and Sarah were not alone on their journey. They brought with them a few family members, and the “souls they had made in Haran.” Commentators take this odd turn of phrase to mean the people they had converted to their new-found monotheism, the people who believed in them and their mission, stood by them and supported them, every step of the way. Anytime we’re faced with new challenges, it’s important to have people who care by our side.

We are honored and grateful to be on this journey with you.


The See3 Team – Lisa Colton, Miriam Brosseau, and Bridgett Colling 

See3 is a digital strategy consulting agency dedicated to equipping and empowering courageous do-gooders to make the most impact for their cause.


Who is See3?

See3 is a digital strategy consulting agency dedicated to equipping and empowering courageous do-gooders to make the most impact for their cause

Published: 9/27/2017

Categories: Our Community, Building Leadership