Blog

Email Marketing Tips for Sisterhoods

Elisa Heisman
November 11, 2021
Although it seems like everyone gets their information from social media these days, email marketing is still the most effective way to engage with your target audience – your sisterhood members. Everyone uses email, and they check their inboxes all day long. So, when it comes to getting the word out, a solid email is the first tool in your communications toolbox to use. 

A Life-Changing Bat Mitzvah

November 11, 2021
Noga Pnina Hevron-Pereh grew up in a traditional, non-religious home. Today, thanks to WRJ’s support for IMPJ’s Bat Mitzvah program, she has become deeply involved in her local Reform Jewish community and aspires to become a rabbi. This is her story.

Parashah Tol'dot

Robin Lilien
November 4, 2021
This week, we read Tol’dot, meaning “generations.” It is the story of the family of Isaac and Rebekah. More broadly, it is about how God’s covenant with Abraham continued on to another generation through his son Isaac to his grandson Jacob. The protagonist of this story is Rebekah. She was childless until she was 40 years old, then became pregnant with twins, and felt their struggle within her womb. Rebekah was told by God that these two children will branch off into two separate nations, and one nation will dominate over the other.

Connecting with Families during the Holidays

Lori Motis
November 4, 2021
During the time that my daughters were in Hebrew school, my link to my congregation was as a religious school parent. When they got older, I began looking for a new way to connect with my synagogue. I joined the sisterhood and found what I was seeking. Sisterhood is a group of women of all ages and stages sharing a commitment to their local community.

Meet the New RAC LA

Lillie Heyman
October 29, 2021

Hello! My name is Lillie Heyman (she/her) and I am the new Legislative Assistant at WRJ. I am originally from Florham Park, New Jersey, where I was a member of Congregation Beth Hatikvah.

Parashah Chayei Sarah

Michelle Rosen
October 28, 2021
Parashah Chayei Sarah resonated with me in ways I never thought could be possible from a biblical story. I truly wondered how a story thousands of years old could relate to my life today, and how it would resonate.  The parashah name, which when translated actually means the ‘Life of Sarah’, is quite ironic because this parashah is not really about Sarah’s life but about her death, or is it?

Our Votes Matter This November - Especially on the Local Level

Julia Weinstein
October 28, 2021
In 2016, WRJ focused on reproductive rights, gun violence, pay equity, health care, and immigration as issues that were and remain key to making educated choices in how to vote. Today, however, we see the ability to vote itself threatened. Just this year, 19 states enacted 33 laws making it harder for their citizens to vote. In the absence of federal voting right legislation, it is becoming apparent that it is at the local level, especially in this current local election cycle and in the 2022 mid-terms, where the future of our democracy will be played out.

Parashah Vayeira

Shari Carruthers, WRJ North American Board Member & WRJ PD Area Vice President
October 21, 2021
This D’var Torah focuses on legacy and inheritance. Women’s roles are in procreation and supporting their husbands and family. We weren’t part of inheritance decision making. Having a male child was essential in passing on the family’s assets consisting of land, animals, and any other valuables to the next generation. G*d appeared to Abraham through three emissaries saying “Rest assured that I will return to you in this time next year, and your wife, Sarah shall have a son.” Sarah and Abraham are old and this feels like a joke at first for Sarah considering her age. At this point, Abraham has a son, Ishmael, by the slave girl, Hagar. From this reading, it’s important to G*d for Abraham’s descendants to be by Sarah as well. It’s not until later in the Torah that daughters are even considered to receive an inheritance from their fathers.