P2P is a well-studied concept. We know it works! Studies show that the funds raised from P2P are usually double that of traditional fundraising. The easier you make it for people to fundraise, the more they’ll do it. Sometimes people just need a reason to say yes. We encourage you to share your areas of interest so we can support you in this endeavor. We hope this article can help you to brainstorm expanding fundraising efforts, whether on behalf of your women’s group or individual accomplishments.